Meta-description: Discover MZ DMP, the new smart dashboard from Marketing Zentral that integrates Google Ads, metasearch engines, web analytics, and much more for hotels. Total real-time transparency.

What is MZ DMP?

At Marketing Zentral, we believe that data is useless if it isn’t accessible, understandable, and actionable. That’s why we created MZ DMP, a real-time visualization and analysis platform that brings together all the key information needed to make strategic decisions in hotel marketing — all in one place.

Why is it important to centralize information?

Data is often scattered across multiple platforms: Google Ads, Analytics, metasearch engines, social media, CRM, call center… This not only slows down decision-making but also leads to misinterpretation and a lack of coordination between departments. With MZ DMP, all that information is integrated into a single dashboard, allowing for clearer analysis, better comparison, and alignment with the hotel’s goals.

Key features
- Real-time tracking of Google Ads campaigns
- Performance analysis on metasearch engines (Google Hotel Ads, Tripadvisor, Trivago...)
- Reports on programmatic advertising and display banners
• – Datos de analítica web: sesiones, dispositivos, geografías, horarios.
- Google Business Profile metrics.
- Affiliate and indirect channel reports.
- Contact center indicators: call volume, quality, and conversion.

Benefits for hotels :
- Total transparency: always-on access to the real performance of each channel.
- Strategic control: comparative analysis to quickly reallocate investment.
- Team alignment: marketing, sales, and customer service working from the same data.
- Better performance: data helps anticipate trends, correct issues, and optimize constantly.

A collaborative tool
MZ DMP is not just a technical platform — it’s a collaborative working model. By sharing all information with our clients in real time, we build trust, align strategies, and foster relationships based on measurable results. This transparency allows us to act as true partners in hotel business success.

Want a personalized demo? Contact us and we’ll show you how MZ DMP can transform the way you manage your marketing.